Sprite wanted to reignite its iconic Obey Your Thirst campaign to inspire a new generation of fans to follow their passions.

The Obey Days campaign showcased new films featuring NBA star Anthony Edwards, the world’s fastest woman Sha’Carri Richardson, and Grammy-winning rapper Doechii.

Working with the Hogarth Worldwide animation team, I art directed the social video campaign which included three videos for each star.

Creative direction Sherman Winfield